Here below are the most powerful and common tools to help you in clearing your way among stiff competition on Amazon.

Jungle Scout
Do you want to check what products are hot on Amazon these days and what are the popular niches? If yes, then Jungle Scout is the tool for you. Jungle Scout is also been called the “best resource for data driven research” by Forbes. The tool also offers a product tracker which you can use for product research and save you time. Additionally, it can also be used to track your competition. Competition on Amazon is cut-throat and a tool is definitely needed to gain the advantage.

Keyword Inspector
This tell you keywords that a specific ASIN ranks for. This tool also features an indexing tester which will help you in ensuring that your product listing is successfully found by your target customers. The Amazon suggestion tool that helps you in finding long tail keywords along with Amazon search terms optimizer that maximizes your visibility.

Merchant Words
Would you like to know what search terms Amazon shoppers are using every day? If so, then have a look at MerchantWords.Not only does MerchantWords collect Amazon keywords, it also gathers keywords from other sites, like Jet and Walmart. That kind of info will give you more insight as to what shoppers are searching for online.
The tool also helps you find similar keywords that will help you improve sales.

Appeagle
This tool is used for pricing strategy.
According to the website: “Appeagle empowers Amazon sellers with strategic automated repricing and critical insight, elevating their ability to outsmart and dominate the competitive landscape.”
Appeagle will automate your repricing strategy so you don’t even have to lift a finger to set the right prices on a day-by-day basis.
As an advantage, Appeagle also supports the Walmart marketplace in addition to Amazon.

RepricerExpress
This is also a pricing tool: RepricerExpress.
The website for RepricerExpress promises that you’ll win more Buy Boxes without constant attention. In other words, the tool combines the best of both worlds: marketing automation and pricing optimization based on up-to-date data. The tool also allows you to set price based on one of several different strategies, beat a competitor’s price by a specific amount, Match the price of a competitor, Raise your price so that it’s higher than a competitor, Ignore competitor prices

Feedback Genius
Put yourself in your customers’ shoe and think what could have helped you if you were shopping online? The answer could vary, but we believe it’s the reviews that could change your mind. Modern customers tend to search for online reviews as they plan to purchase any item online or offline. It’s a good thing that Amazon does offers a review system. But, a good system doesn’t worth it if your customer is not using it. This is where Feedback Genius comes in. it’s a tool that automatically contacts your customer once the product is successfully delivered ad ask to write a review politely.

Scope
Scope is yet another Amazon’s keyword and product research tool. Scope helps you in determining popular keywords that your competition is ranking upon. In addition the tool also helps you in optimizing your PPC campaigns through keywords that are likely to get you the best results.

Seller Logic
It’s too often the case that marketers overlook one of the 4 Ps of marketing: price.
SellerLogic optimizes your product price on Amazon. It helps you find the price that’s most likely to land sales but also ensure that you earn a healthy margin.

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How to Optimize and Rank up in Amazon listing (Product based Search Engine)

Google is the biggest search engine where you can find huge information of all industries and sector. But when you speak about eCommerce products based shopping then “Amazon” is the named where more search volume of products sold. It’s a roughly estimated that like thrice of Google US customers are visiting more Amazon rather than Google.

According to New York Times 2012 reported:   “In 2009, nearly a quarter of shoppers started research for an online purchase on a search engine like Google and 18 percent started on Amazon, according to a Forrester Research study. By last year, almost a third started on Amazon and just 13 percent on a search engine. Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat, according to comScore.” Reference link  www.nytimes.com/2012/09/10/technology/google-shopping-competition-amazon-charging-retailers.html?_r=0

Optimizing Amazon and Factors of Amazon optimization

Amazon’s is a structured and well maintain website according to Product based of all industries.

On-page and Off-page Optimization Factors

• There is no need of off-page optimization in Amazon; no ranked factors belong from offpage optimization. Amazon doesn’t count the external linking to your page.
• Search traffic in Amazon comes from internal site, so there is no matter if you use same title, bullets, description, and images as another website having.
• Spell mistakes or correction- directly care by amazon – so there is no need of putting spell mistakes keywords
• Amazon contains two views one Grid / gallery 24 products and second list page containing 15 products.
• Easy to define category and  relevant sub category by Tree structure or numeric numbers from Browse Tree Guides
• Images must be 1000×1000 pixels – and quality images required for zooming product image

Title Optimization

The title of a product is one of the most important places to include keywords. Amazon suggests incorporating the following attributes in product titles.

• Brand and description
• Product line
• Material or key ingredient
• Color
• Size
• Quantity

Search Terms

• There are five fields that accept 50 characters each.
• You do not need to repeat any words
• Commas will be ignored
• Quotation marks will unnecessarily limit your keyword
• Including multiple variations of the same word is unnecessary
• Including common misspellings is unnecessary
• Order of the search terms may matter
• Do include synonyms or spelling variations (e.g. include sun screen and sunscreen)

Reporting

Good Reporting system is provided in the sales detail section – from which you can check your impressions, clicks, sales and many other elements of analysis.

Performance Optimization factors

• Performance factors are pretty simple. Amazon wants to rank the product that will generate revenue and keep them on top of each search result. Easy to track conversion Reports >> Business Reports >> Detail Page Sales and Traffic
• Price is a strongly influences conversion factor for rates and units sales.

Sponsor links / PPC Amazon:

Shown at bottom ‘Sponsor Products on Amazon

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Are you looking for an agency, freelancer or company to advertise and promote your products on Amazon Store to bring highest sells or willing to start your Amazon store having your own manufactured products, distributor products or drop shipper program.

We are offering complete marketplace Amazon services and having full expertise on all countries Amazon that include US, CA, UK and many more
Our Amazon Services Include:

• Organic Amazon Management
• Amazon Listing Program via UPC or ASIN Program or FBA (Amazon Fulfillment Program)
• List in bulk by uploading stock lists
• Amazon Product Optimization
• Amazon Products Keywords Rankings on listing page
• Competitor Analysis& Research
• Landing Product Page Optimization
• Amazon Web store making and optimization
• Price, Bid Management and Buy Box System
• Increase sells and traffic on Product detail page
• Feedback and Rating Improvement Program
• Export your listings for easy editing
• Reporting

Paid and PPC Amazon Management

• Running PPC, Promotion and in-lighten deals
• PPC Keywords Research and Analysis
• Working on Sells and ROI / ACOS
• Reporting and Opportunities finder

You are at right place to hire experienced Amazon seller central expert specialist for your project to outsource or off-shore your project hassle-worry free. We will be working with you like we are sitting behind your chair and make every efforts to bring more sells in from ‘SellerCentral.amazon.com’.

So don’t look or wait for Amazon Expert, Just consultant us now and improve your ROI and sells

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Product Image Requirements

Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

• TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
• Image pixel dimensions of at least 1000 or larger in either height or width preferred
• sRGB or CMYK color mode
• File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

• The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
• The image must not contain gratuitous or confusing additional objects.
• The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
• Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
• All other products should fill 85% or more of the image frame.
• The full product must be in frame.
• Backgrounds must be pure white (RGB 255,255,255).
• The image must not contain additional text, graphics, or inset images.
• Pornographic and offensive materials are not allowed.

For additional other view images:

• The image must be of, or pertain to, the product being sold.
• The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
• Other products or objects are allowed to help demonstrate the use or scale of product.
• The product and props should fill 85% or more of the image frame.
• Cropped or close-up images are allowed.
• Backgrounds and environments are allowed.
• Text and demonstrative graphics are allowed.
• Pornographic and offensive materials are not allowed.

Image Standards

Every product on Amazon needs one or more product images. Choose images that are clear, straightforward, and easy to understand. They must accurately represent the product and be information-rich and attractively presented. Show only the product that is being offered for sale, with minimal or no propping. Text, logos, and inset images are not allowed. Whenever possible, provide several images, with each one showing different angles and details of the product. This is your opportunity to show your product to your customer, so quality matters.

We reserve the right to reject images that do not meet our image standards.

It is your responsibility to ensure that you have all necessary rights to the images you submit.

MAIN Images

*The background for a MAIN image must be pure white (pure white blends in with the Amazon search and item detail pages, which have RGB values of 255,255,255).

*A MAIN image must not be a graphic or illustration and must not contain accessories that are not being dispatched with the product, props that may confuse the customer, text that is not part of the product, or any logos, watermarks or inset images.

*The product must fill 85% or more of the image.

Additional Images

*MAIN images should be supplemented with additional images showing different sides of a product, the product in use, or details that are not visible in the MAIN image. For media products, this could include the back cover, sample pages, or screenshots. You can add up to eight (8) images.

*A white background is recommended, but not required. Additional images may not include logos or watermarks, and all props or accessories must be presented in a way that will not cause customer confusion.

Image Size

“Images should be 1000 pixels or more in either height or width as this will enable the zoom function on the website (zoom has been proven to enhance sales). Files measuring less than 500 pixels on the longest side will be rejected by our system.”

Naming and formatting

*Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG files are preferred as they are smaller in size and can therefore be processed and uploaded more quickly).

*A suggested way to name an image file is to save the image on your web server using the product SKU as the file name followed by the view type or variant code–MAIN, PT01-PT08 (additional images), SWCH (usually a color swatch only used on products with more than one variation). Examples: 8845013515.MAIN.jpg, 8845013515.PT01.jpg, 8845013515.SWCH.jpg

Uploading your Image files

Once you have named the file and saved it to your web server, enter the URL of the image file in the appropriate cell of your product template.

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Amazon these days working like Google Algorithm, and keep changing  criteria to improve product listing, and help its customer to provide the best results. We as  Amazon Expert / Product Lister keep eye on new releases and features that is going to help you to improve your sell on Amazon by Simple and Advance Listing through Bulk Product Listing, simple txt based format by entering the ASIN or UPC or EAN, and get the breakdown. Amazon does not only upload a single product you can also upload a variant in color and size for example if a one shirt has 3 colors and 2 sizes like Medium or Large we can make inheritance (Parent and Child Relationship through which all items combined in a on Group or Product).

Once you upload the sheet over Amazon using ASIN or UPC with Add product via upload , you’ll get an overview and errors  like below, with some actionable steps to improve each aspect of your listing these all data will provided in a excel sheet format  – you have see all items and fixed them accordingly

Our Amazon Team Expert started quantifying the quality of a listing on continuous basis and help to  became a very popular featured to help identify products that have good sales despite a poor listing. Imagine if you had a good product and a bad  listing? Can you sell – Answer is NO – this is why our services will help you to exceed your performance listing in the organic rankings in a small span of time. People want to see a different listings comparative to each other, and where improvements can be made.

Here are some of the example what is good, bad, what should be emulated, and what should be avoided.

 The Product Title

 The Product Title is helpful for potential customers, and the Amazon algorithm, to know what your product is in just a quick glance.

I have seen an ongoing debate online how many keywords and characters is optimal for including in the Product Title. Amazon will allow up to 250 characters, so my philosophy is that try different some time short and clear and long and wide. the more quality key terms you use more you will appear in the Amazon Listing.

When creating Product listing Title, Use targeted keyword in front and Variation after like example below  “bamboo marshmallow roasting sticks” .  That is how your keywords comes at the front of the amazon listing page, it takes some time but definitely your results will come. An Amazon expert like us always know how to bring your product listing up.

Now second examples how bad product titles has been listed with just three words, this is a incomplete information to provided to  customer and potential customer look around and leave your product / store because of uncomfortable in understanding of product This product can be make more perfect by increasing and adding more features like calf, leg, ab, glute exercises, for men, women, weight lifters, high performance athletes, runners, and more.

 

There are many other items which helps your Amazon listing to improve and grow are as below

1. Product Details
2. Images providing the different position and clear brand and other trust worthy badges
3. Size charts must be add
4. Customer Feed backs and Ratings
5. Other elements to work with optimization.

Give us opportunity to be a part of your Amazon store management and we will grow and bring more business for you.

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Create a Listing on Amazon Seller Central or Fulfillment by Amazon

 1 Search for the item you want to sell on Amazon (Sellercentral)

When you’ve found an exact match, click the “Sell yours here” button on the right-hand side of that page. (There can be several editions or formats of the same item. Make sure you have the correct one.) You can also sell your item by clicking Sell on the Amazon.com home page or by using Manage Inventory in your seller account.

 2 Describe the condition of your item – its new or used

Select the condition new / used or refurbished and enter any comments regarding the condition item.

 3 Set your price and register to collect online payment from your buyer Subject to our General Pricing

Rule, you are responsible for setting the prices of the products you choose to offer on Amazon.com and should take into account all applicable costs (including fees and shipping rates) when listing and pricing your items.

 4 Select a shipping method You can choose to ship orders to buyers yourself or use Amazon’s

fulfillment services to do shipping for you. If you choose to do shipping yourself, decide whether you want to offer expedited or international shipping. When you offer a certain shipping option, you can mail your order using any carrier and method, as long as the buyer receives their package within the time frame they chose.

If you choose to have Amazon ship orders for you, your listings will be eligible for free shipping on orders with eligible items that total $35 or more, Prime, customer service, and returns. Fulfillment by Amazon (FBA) fees will apply.
Read about FBA and Shipping Expectations.

 5 Optional: Set Quantity & SKU

 6 Confirm Review the information you have entered carefully to make sure that your listing will appear as

want it to. Although you can edit certain fields in your seller account once your listing has been created, other fields, such as Condition, cannot be edited. If you want to change the condition, it will be necessary to close the current listing and create another.
Read about managing your listings.

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Either you are Professional or Fresh on Amazon. Amazon Sellercentral is a key and you must have a complete knowledge of Amazon Dashboard to run your campaign efficiently, Here we have listed, link screen shots of all menus and dashboard those will help you to understand complete Amazon Store Management, Seller central Dashboard and Amazon Admin section.

• INVENTORY
  • Manage Inventory
  • Manage FBA Inventory
  • Inventory Planning
  • Add a Product
  • Add Products via Upload
  • Inventory Reports
  • Sell Globally
  • Manage FBA Shipments

• PRICING
  • View Pricing Dashboard
  • Manage Pricing
  • Fix Price Alerts
  • Automate Pricing
  • Fee Discounts
  • Negotiated Pricing

• ORDERS
  • Manage Orders
  • Order Reports
  • Upload Order Related Files
  • Manage Returns

• ADVERTISING
  • Campaign Manager
  • Enhanced Brand Content
  • Lightning Deals
  • Promotions

• REPORTS
  • Payments
  • Amazon Selling Coach
  • Business Reports
  • Fulfillment
  • Advertising Reports
  • Return Reports
  • Tax Document Library

• PERFORMANCE
  • Account Health
  • Feedback
  • A-to-z Guarantee Claims
  • Chargeback Claims
  • Performance Notifications
  • Seller University

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To setup users on Amazon, first the account owner must respond to the invitation e-mail from Amazon.com. This e-mail contains a link to your seller account. After setting up the initial user account, the account manager list user ids who can access the system and determines rules and options.

At this point, the account manager is ready to invite new users to your seller account. This invitation process takes three steps:

1. The account manager sends an e-mail invitation to each user that contains a link to your seller account.

2. The user clicks the link, provides an e-mail address and password, then reaches a page giving access to a unique confirmation code.

AT THIS STAGE, THE USER IS A PENDING USER:

3. The user sends the confirmation code to the account manager, who establishes the account.

At this stage, the user is now a current user.

After the invitation process is complete, the user has a username and password to access the system. Next step is for the account administrator to assign rights to user.

Editing a Amazon User Account

1. . On the Settings tab, click User Permissions and On the Add or Edit User page, click the button next to each tool you want to allow permission..

2. On the User Permissions page, click Edit next to the account you want to change.

3. On the Add or Edit User page, click the button next to each tool you want to allow the user to access.

4. When you are finished, click Continue.

FIND INVENTORY UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND PRICING UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND ADVERTISING UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND ORDERS UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND STORE DESIGN UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND AMAZON PAY UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND REPORTS UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND SETTING UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND MEDIA UPLOAD UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

FIND INTERNAL / ADMINISTRATIVE TOOLS UNDER PERFORMANCE IN AMAZON SELLERCENTRAL

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Improve your Advertising Cost of Sales (ACoS) by optimizing your campaigns

Consider the following strategies to help improve your ACoS for Headline Search Ads and Sponsored Products with Manual Targeting campaigns

1. Lower bids on keywords with high ACoSIdentify keywords with high ACoS and lower your bids to just below the average cost per click. This drops the maximum amount you’ll pay for a click while still driving traffic with these keywords.
   
   
   
2. Optimize keywords and match typeIf your broad match keywords are driving up your ACoS, add them with phrase and exact match to drive more precise but highly relevant traffic. Consider pausing keywords that continue to receive a high number of clicks but low sales, or keywords you don’t want associated with your brand. You can also add them as negative keywords to your manual Sponsored Products campaigns to minimize irrelevant traffic to your ads.
   
   
   
3. Increase bids on high-performing keywordsIn the Keywords tab, sort by sales to identify keywords that are driving sales and also meeting your ACoS goals. Raise your bids on these successful keywords and add them as broad match to target additional qualified traffic. Also consider if there are additional similar keywords you can add to your campaigns.
   
   
   
4. Set up ad groups by ACoS goalProducts that have a higher margin may be able to sustain a higher ACoS, while lower margin products may have stricter ACoS targets. Consider placing products that have similar ACoS objectives in the same ad group to allow you to fine-tune your advertising.
   
   
   
5. Enhance product detail pagesCompelling product detail pages will help customers learn about your products once they have clicked on your ad and will encourage them to make a purchase. To optimize your product detail pages, include high-quality images that give customers a clear understanding of your item. Also ensure you have a tailored product title, bullet points, and description that draw attention to exciting and compelling product features.
   
   
   
6. Test more compelling headlines and imagesConsider testing different headlines and images in your Headline Search Ads to see which drive the most relevant traffic and lead to sales. Run a test by setting up 2 identical campaigns and changing the headline or custom image. Try incorporating calls to action, top performing keywords, and other compelling language into your headlines, as well as a variety of product images in different orders, to see which drive the best results.

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