Google Analytics Provides you multiple reports related to social media that can help you to optimize and track your social media marketing strategies
Hereunder Acquisition > Social you can check how visitors from social media platforms interact with your website With the help of these reports, you can focus on the most popular social media websites like Facebook, twitter. Remember Social media platforms have a get result but it required some time. That’s why Google Analytics Tracks both immediate and delayed conversions.

Example: A user who landed on your website through Facebook and make a purchase during the same session is identified as a last Interaction Social Conversion. If a person leaves your website once and then visits it back then it is known as Assisted Social Conversion. Both of these types of conversion must be considered when evaluating social media’s impact on your business

To check Social media report: Click on > Social > Network Referrals. These reports will show which of your social media marketing strategy is working good and where you need to implement new strategies

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– This setting is set by default and helps you to make your Google Ads campaign more effective.

To generate a Google Ads Traffic report, click on Acquisition > Google Ads > Campaigns and select the date range.

Important Note: Google Analytics and Google Ads quality conversions are different so the numbers will not be the same. To get a more accurate report check t from Google Ads but it doesn’t mean that this report is not helpful.

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The four types of SEO Reports are:
1. Queries reports show which Google search queries display your website URL on SERPs. How many impressions and click your website get from which quires.

2. Landing Page reports show which specific pages of your website mostly appeared on Google Search Result pages. This report is important to identify which webpages of your site are ranked well in Google, and which webpages need more optimization.

3. Countries report provide you’re the geographical detail about the users

4. Device report here you will see that how many users drive on your website from desktop and Smartphone/tablets

This report section you will find under the acquisition < search console. This report is only for Google Organic search

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Is your website is Responsive & Mobile friendly?
Developing a website was a much easier task until the tablets and smartphones introduced. Now many people use their smartphones and tablets to browsing & searching so the website needs to b responsive and mobile-friendly which helps everyone to view it properly.

Websites that are not responsive yet will likely see not a good response from visitors using a mobile browser. The Website Traffic by Device Report can show whether your site needs additional work.
To generate mobile user reports go to Audience > Mobile > Overview and select an appropriate date range.

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The Channels Report is the buildup view of the data present in Source/Medium reports.
The channel report show larger trends according to vast traffic categories such as direct, organic, paid, social, and referral.
This report helps business owners to understand which marketing efforts are performing well and which are not.

To get the Channels to report, go to Acquisition > All Traffic > Channels and then select the proper date to get the report.

If you want to analyze a specific channel or all channels in detail then click on the channel name. The next page will show you specific data of a selected channel.

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Google’s Website tracking report is good, but it is not great when it comes to finding out where a visitor came from, on the website.
For example, if the visitor clicked a link on Facebook, then Analytics will consider that social media traffic in your reports. If a visitor clicked a Google Ads ad in Google.com, then Analytics will consider that Paid Search traffic in your reports.
For example: if the user clicks on your Facebook post and redirected to your website, then Google Analytics will consider social media traffic in the report. If a visitor clicks on your paid ad (Google Ads), then it will consider Paid paid search traffic in the report.

But when a visitor drives from an email marketing campaign or print ad s Google Analytic cannot easily identify it To fix this issue you can add URL Builder tool
The URL Builder tools use to track the parameter of any URL you add in it. Most important: you can add the mediums, marketing platforms on your URL to tell Google Analytics how to categorize the traffic

Below are the steps to create tracking URLs for all your marketing campaigns:
1. Visit: https://ga-dev-tools.appspot.com/campaign-url-builder/
2. Scroll down, fill the short form, and click the “Generate URL” button.
3. Then simply use the tracking URL in your marketing campaigns.
Congratulations! Now your Google Analytics account is set up properly and it will automatically track all of your marketing campaigns.

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E-commerce tracking one of the most important features present in Google Analytics for e-commerce websites. This feature tracks more advanced detail such as which product is popular and average revenue per sale.
Beside this E-commerce tracking allow help business owner to check from where their most visitors are coming from. For example, you can monitor how many sales are being generated by your SEO, email marketing, paid marketing, social media, or other marketing campaigns.
To set up E-Commerce tracking, you need to enable it. Log into your Analytics account and go to Admin section

Click on E-commerce Settings

Turn the enable e-commerce button on

Now, you need to add a tracking code to your website. This work depends on your e-commerce platform.

• If you’re using an e-commerce platform that can integrate with Google analytics (like BigCoomercee), then you can activate your e-commerce tracking within your website’s admin panel.
• If you’re using an e-commerce platform that cannot integrate with Google Analytics, then you need to add e-commerce tracking code on “thank you” page which arrived after the purchased has been made by the user- You can found E-commerce tracking code from https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

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Google Ads (Also known as Google Adwords) is a paid marketing that helps you to rank your website from 1st day on the top of SERPs. If you’re not using Google Ads for your website you can skip this page. Want to learn Google Ads? Join Google Ads PPC Training Course.
For those who are using Google Ads for their website paid marketing we advise them to link your Ads account with Analytics to get more insight into your ad performance.
To link Google Ads with Google Analytics account go to admin

Click on “Google Ads linking”

Follow the given direction to link the Google Ads account with the Google Analytics account. Once you linked both the account you will get in-depth detail and behavior of your Google Ads Campaign.

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Google Search Console (Also known as Webmaster Tools) is also a free tool provided by Google – learn Google Search Console
By linking Google Search Console with your Google Analytics account, you’ll be able to check and monitor your website ranking for multiple search queries as well as you can keep the record how many visitors landed on your website from Google Search Engine.
To link both the account first you need to create Google Search Console account – learn how to create Google Search Console Account

Once you set up your Google Webmaster account – you need to link both the account. To do this, log into your Google Analytics account.

Go to Admin

Click on Property Setting

Scroll down and find “Adjust Search Console”

Click on “Add”

Scroll down until you find your website, check the box, and click on “Save” button

Follow the required setup until your Google Search Console account is linked up with Google Analytics. Once you have successfully linked both of the accounts you were able to get more reports.

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