{"id":1611,"date":"2019-12-04T12:53:16","date_gmt":"2019-12-04T12:53:16","guid":{"rendered":"https:\/\/digitalizetraining.com\/?p=1611"},"modified":"2021-03-11T14:17:35","modified_gmt":"2021-03-11T14:17:35","slug":"use-the-url-builder-for-your-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/digitalizetraining.com\/use-the-url-builder-for-your-marketing-campaigns\/","title":{"rendered":"Use the URL Builder for Your Marketing Campaigns"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong>Google URL Builder for Your Marketing Campaigns<\/strong><\/h2>\n<p>Google&#8217;s Website tracking report is good, but it is not great when it comes to finding out where a visitor came from, on the website.<br \/>\nFor example, if the visitor clicked a link on Facebook, then Analytics will consider that social media traffic in your reports. If a visitor clicked a Google Ads ad in Google.com, then Analytics will consider that Paid Search traffic in your reports.<br \/>\nFor example: if the user clicks on your Facebook post and redirected to your website, then <strong>Google Analytics<\/strong> will consider social media traffic in the report. If a visitor clicks on your paid ad (Google Ads), then it will consider Paid paid search traffic in the report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3538\" src=\"https:\/\/digitalizetraining.com\/wp-content\/uploads\/2019\/12\/Google-Campaign-Url-Builder.png\" alt=\"\" width=\"810\" height=\"340\" srcset=\"https:\/\/digitalizetraining.com\/wp-content\/uploads\/2019\/12\/Google-Campaign-Url-Builder.png 810w, https:\/\/digitalizetraining.com\/wp-content\/uploads\/2019\/12\/Google-Campaign-Url-Builder-300x126.png 300w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><br \/>\nBut when a visitor drives from an email marketing campaign or print ad s Google Analytic cannot easily identify it To fix this issue you can add <strong>URL Builder<\/strong> tool<br \/>\nThe URL Builder tools use to track the parameter of any URL you add in it. Most important: you can add the mediums, marketing platforms on your URL to tell Google Analytics how to categorize the traffic<\/p>\n<p>Below are the steps to create tracking URLs for all your marketing campaigns:<br \/>\n1. Visit:<strong> <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/strong><br \/>\n2. Scroll down, fill the short form, and click the \u201cGenerate URL\u201d button.<br \/>\n3. Then simply use the tracking URL in your marketing campaigns.<br \/>\nCongratulations! Now your <strong>Google Analytics<\/strong> account is set up properly and it will automatically track all of your <strong>marketing campaigns.<\/strong><\/p>\n<p>Join\u00a0Google Analytics Training\u00a0now and learn how to use Google Analytics to improve your marketing strategies<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google URL Builder for Your Marketing Campaigns Google&#8217;s Website tracking report is good, but it is not great when it comes to finding out where a visitor came from, on&nbsp;<a href=\"https:\/\/digitalizetraining.com\/use-the-url-builder-for-your-marketing-campaigns\/\">&hellip;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1611","post","type-post","status-publish","format-standard","hentry","category-google-analytics","odd"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/posts\/1611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/comments?post=1611"}],"version-history":[{"count":1,"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/posts\/1611\/revisions"}],"predecessor-version":[{"id":3539,"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/posts\/1611\/revisions\/3539"}],"wp:attachment":[{"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/media?parent=1611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/categories?post=1611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalizetraining.com\/wp-json\/wp\/v2\/tags?post=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}